Summer is in full swing, and I’ve been so busy behind the scenes working on some big changes for this brand. I can’t wait to share more about that with you all soon! Think of it as an evolution of sorts.
During this time, I’ve been looking back through the archives of styles that I’ve designed in my nearly 12 years of business so far. And there have been a LOT of them — I’ve easily made over a hundred patterns over the years. My brain is a constant soup of ideas and I'm working hard to try be present and spend some time with each one instead of charging forward head first when the inspiration strikes. I've always felt like if I didn't get an idea into fruition right away that it would be lost to the next one, but I don't think that way of doing things has been serving me well as of late.
For so long I felt pressure to constantly be coming out with something brand new each season. I realize now that pressure mostly came from comparing myself to businesses that have big teams that can be constantly working on new ideas. It’s just too much for a solo designer like myself, and it means that so many great designs didn’t get to have their moment in the sun before I moved on to something else.
So for our next release, I’ve decided to bring back some styles from past seasons — with maybe a few tweaks here and there to improve upon the fit and functionality.
Are there any of our styles that you own from past seasons that you’d like to see reissued? Any styles that you have worn to death that you'd love to replace? Comment below.
Now for a walk down memory lane of some of my favorite styles from the archive…
Hana Wrap Dress (SS 2018)
Emi Dress (SS 2020)
Rhea Dress (AW 2021)
Arcos Trench and Loop Beret (AW 2020)
Ramona Wrap Jumpsuit (AW 2016)